1
-
1
of
1
results (0.39 seconds)
Sort By:
-
Lifetime Value/Lifetime Marketing
populationin moat companiesoffering insurancethrough direct-responsemethods. Becauseyou cannot build a policyholderfile ... back-endmarketing effort combined. In fact, for direct-responseproducts offered through television, it ...- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance